The Adam Lambert “Elevator Pitch” Project
You step into an elevator with another person and as the doors close “Never Close Our Eyes” starts playing. “Adam Lambert!” escapes your lips unconsciously and the person standing next you says “I liked that guy on Idol, whatever happened to him?” What do you say?
How many of us have found ourselves with an opportunity to talk to a stranger, an acquaintance, a colleague, a relative, a lapsed Adam fan and don’t know where to begin? You have less than a minute to convince them that they should listen to Adam’s music and better yet – buy Adam’s music to reap huge benefits and find true happiness!
BEFORE THE PITCH
Why Is Having an Elevator Pitch So Important?
You only have 30-60 seconds to make a powerful first impression. The attention span of the average person is just 30 seconds before their mind starts wandering. The other reason is people have less time today. You need to grab them quickly or lose them forever. (courtesy Dumb Little Man)
No matter how many TV appearances, radio interviews, magazine spreads and good reviews happen, Adam information appears to remain hidden from a huge potential market, cutting across the demographic spectrum.
We know that once they learn more, people will return to the fold or become new fans! How many times have you thought “I forgot to tell them about the Grammy nomination!”? or “How many silver, gold and platinum records has he amassed?” “Did I mention Queen?”
What are the key points you think are important for an elevator pitch about Adam? Please post them here and we’ll develop a couple of versions utilizing your recommendations. Numbers are useful in a short speech, so share those you think are most relevant, as well as quotes from recognized experts. Flattering comments from recognizable celebrities local to your country or region are very powerful.
In addition to a little script, we’ll have something you can email to people, media outlets, post in “comments” and anywhere else a concise description is useful.
Fire away fans! Please post your suggested points below and if you have already developed an effective “elevator pitch”, share it here!
Here are some professional tips for perfecting the pitch.
Essential Elements of a Powerful Elevator Pitch
- Concise. Your pitch should take no longer than 30-60 seconds.
- Clear. Use language that everyone understands. Don’t use fancy words thinking it will make you sound smarter. Your listener won’t understand you and you’ll have lost your opportunity to hook them.
- Powerful. Use words that are powerful and strong. Deliver the “Sis-Boom-Bang” to grab their attention!
- Visual. Use words that create a visual image in your listeners mind. This will make your message memorable.
- Tell a Story. A short story, that is. A good story is essentially this: someone with a problem either finds a solution or faces tragedy. Either type of story can be used to illuminate what you do.
- Targeted. A great elevator pitch is aimed for a specific audience. If you have target audiences that are vastly different, you might want to have a unique pitch for each.
- Goal Oriented. A kick-ass elevator pitch is designed with a specific outcome in mind. What is your desired outcome? You may have different pitches depending on different objectives. For instance do you want to: make a sale, gain a prospect, enlist support for an idea, or earn a referral.
- Has a Hook. This is the element that literally snags your listener’s interest and makes them want to know more. This is the phrase or words that strike a chord in your listener.
(courtesy Dumb Little Man)
Let’s have fun with this! It’s another weapon in the arsenal to promote Adam to gain the recognition and fans we know he deserves!
AFTER THE PITCH
Join the discussion on the May 2nd radio show – watch for announcements!